White Water Funding was founded in the midst of the Covid-19 pandemic to help struggling business owners adapt to the new world economy.
With years of experience in the alternative finance industry, we recognize that the same old system just isn't going to work. So we've set out to change the way things are done. We work with our clients to help them innovate in their industries and keep two steps ahead of the competition, focusing on raising revenues without raising their bottom line.
We believe that businesses should have a net profit, after expenses, of 15-30% of their revenues, depending on the industry. Our goal is to bring that number to fruition. 

While we recognize that healthy businesses will have steady revenue flow, occasionally an opportunity arises that business owners want to take advantage of. This is where additional working capital comes into play. There are a variety of financing options available, but in order to maximize usage of the principle funds, business owners should make an informed decision, understanding the actual cost of the capital advance.

SBA loans are the best in terms of rate and term, but they are extremely difficult to obtain, as they require a premium credit score, a long time in business, very strong revenues, and frequently require the borrower to secure the loan against real estate. Additionally, they take weeks, even months, to come through.

Invoice factoring takes time to set up and really only works best for day to day operations. There are also very few scenarios where one can even obtain a factoring contract.

Business Lines of Credit (LOC) offer decent rates, but require a lot of paperwork, and they often do not extend the credit limit far enough for business owners to utilize them as they'd like.

Merchant Cash Advances (MCA) require that a business accepts credit cards and often requires the business to switch their credit card processor over to the investor's preferred company. They can take several weeks to come through for the business owner, letting an opportunity slip between their fingers.

ACH Advances have the quickest approvals and funding turnover times. However, they can be more expensive than other forms of financing. They are underwritten based on revenue, time in business, credit score, and a variety of other factors.

Our Specialty is in ACH Advances, with a program for nearly every applicant who is generating at least $10,000 a month in revenue. Our goal is to cater to your immediate cash flow needs and eventually bring you to a point of growth beyond your wildest dreams. We work with those who have poor cash advance history, as well as those with no history at all.

Reach out to us and see how we can help you grow your business today.